Why Coke is Coke - the branding experts

The below illustration demonstrates the Pepsi and Coke logo changes over the past 100 years. There have admittedly been very minor tweaks and changes to the Coca-Cola logo but not nearly as dramatic as the radical transformation the Pepsi brand has undergone.

A perfect example of why brand recognition is invaluable. ♥ xx

Ksubi Kolors Short Film Campaign

I'm so in love with this new ad campaign for Ksubi Kolors! 

What amazing imagey (shot on a Phantom camera by Aussie director Daniel Askill), with amazing audio to match. 

The campaign film revolves around a slow-motion battle filled with coloured smoke, 80s 
muscle cars, and three colour-clad model. 

Adding this one to my inspiration collection. Hope you enjoy. ♥

Creative advertising: thinking outside the box.

There are so many different marketing strategies that can be used to brand businesses in a number of ways. But what makes them different at first sight? Maybe an attractive logo, a nice color and a visually stimulating design. What makes them well known in the world? There is one word for that and is called advertising. Advertising plays a vital role in any successful organisation and is often the stepping stone to getting your brand "known", or remembered. 

There are a lot of ways to advertise your products and get on the market and there are a lot of variables that must be considered when you want to share your product to a specific audience. A very important role is also played by outdoor advertising - essentially any type of advertising that reaches the consumer while he or she is outside the home. 

I've put together for you a little showcase of my most memorable creative outdoor advertising campaigns that inspire me to think outside the box in my own professional career.. 

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