The coconut oil craze: why everyone's going loco for the coco!

Coconut oil really is a miracle food. It is incredible nourishing, healing, protective and delicious. If you're not already on board the coconut oil band wagon, we'd like to remind you why you should be! 

The health benefits of this wonderfood include hair care, skin care, stress relief, maintaining cholesterol levels, weight loss, increased immunity, proper digestion and metabolism control, high blood pressure, natural remedy for HIV and cancer. These benefits can be attributed to the presence of lauric acid, capric acid, and caprylic acid, as well as its properties such as antimicrobial, antioxidant, antifungal, antibacterial, soothing etc. Coconut oil is simply amazing. 

And it's so easy to add this oil into your diet. Replace vegetable oil, butter or margarine with coconut oil. Replace your fancy moisturizers with coconut oil. Replace your morning cup of tea with hot water and coconut oil. Get it in there. It is delicious and uber healthy! 

Featuring: my three favourite coconut oils, Artisana (RRP $15.00), Tropical Traditions (RRP $20.00) , and Nutiva (RRP $19.00) 

Health benefits of coconut oil include the following:

Hair Care: It helps in healthy growth of hair providing a shinny complexion. Regular massage of the head with coconut oil ensures that your scalp is free of dandruff, even if your scalp is dry. It is an excellent conditioner and helps in the re-growth and nourishing of damaged hair.

Stress Relief: Coconut oil is very soothing and hence it helps in removing stress. Applying coconut oil to the head followed with a gentle massage helps in removing mental fatigue.

Skin Care: It acts as an effective moisturizer on all types of skins. Coconut oil is a safe solution for preventing dryness and flaking of skin. It also delays wrinkles, and sagging of skin which normally become prominent with age. Coconut oil helps in treating various skin problems including psoriasis, dermatitis, eczema and other skin infections.

Weight Loss: Coconut oil is very useful in reducing weight. It contains short and medium-chain fatty acids that help in taking off excessive weight. It is also easy to digest and it helps in healthy functioning of the thyroid and enzymes systems. Further, it increases the body metabolism by removing stress on pancreases, thereby burning out more energy.

Healing/Infections: When applied on infections, it forms a chemical layer which protects the infected body part from external dust, air, fungi, bacteria and virus. Coconut oil is most effective on bruises as it speeds up the healing process by repairing damaged tissues.

So go on - go loco for the coco! xx

DIY Katniss Hallooween Costume

The festivities of Hallooween are nearly upon us! What are you going to wear to celebrate this spooky occasion? We're got some fabulous tips for a DYI Katniss from Hunger Games Hallooween costume!

DIY Katniss Halloween Costume by lanz313 featuring rag & bone

Rag bone
78 AUD - shopzoeonline.com

Cargo pants
16 AUD - matalan.co.uk

Steve Madden leather booties
97 AUD - swell.com

Steve Madden leather booties
97 AUD - swell.com

Post earrings
15 AUD - target.com

Looks to DIY for with the Bing Summer of Doing

Looks to DIY for with the Bing Summer of Doing by oh-prettygirl featuring hair bow accessories

Mystique jewel sandals
145 AUD - shopmystique.com

Shoulder bag
88 AUD - modekungen.se

Hersheson hair bow accessory
24 AUD - asos.com

Hermès scarve
865 AUD - usa.hermes.com

Stella mccartney
220 AUD - forwardforward.com

Why Coke is Coke - the branding experts

The below illustration demonstrates the Pepsi and Coke logo changes over the past 100 years. There have admittedly been very minor tweaks and changes to the Coca-Cola logo but not nearly as dramatic as the radical transformation the Pepsi brand has undergone.

A perfect example of why brand recognition is invaluable. ♥ xx

Ksubi Kolors Short Film Campaign

I'm so in love with this new ad campaign for Ksubi Kolors! 

What amazing imagey (shot on a Phantom camera by Aussie director Daniel Askill), with amazing audio to match. 

The campaign film revolves around a slow-motion battle filled with coloured smoke, 80s 
muscle cars, and three colour-clad model. 

Adding this one to my inspiration collection. Hope you enjoy. ♥

Creative advertising: thinking outside the box.

There are so many different marketing strategies that can be used to brand businesses in a number of ways. But what makes them different at first sight? Maybe an attractive logo, a nice color and a visually stimulating design. What makes them well known in the world? There is one word for that and is called advertising. Advertising plays a vital role in any successful organisation and is often the stepping stone to getting your brand "known", or remembered. 

There are a lot of ways to advertise your products and get on the market and there are a lot of variables that must be considered when you want to share your product to a specific audience. A very important role is also played by outdoor advertising - essentially any type of advertising that reaches the consumer while he or she is outside the home. 

I've put together for you a little showcase of my most memorable creative outdoor advertising campaigns that inspire me to think outside the box in my own professional career.. 

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xx

;Pieces of me.

I don’t have a reason why I wrote this other than I was thinking of you today. I was thinking how wonderful you are. You are such a good friend to me. You are my soul sister and I love you! I look back at when we first met. From appearance, the two of us couldn't have been more different. But who would have known that we were, in fact, kindred spirits.

People have walked in and out of our lives but through everything, we have remained the most unbreakable of friends. Through ups and down, arguments, complete silence and sad times, nothing has been able to come between us. I just want you to know that I appreciate you for your loyalty, your friendship and your love. I know I have been guilty at times of not being the best friend I can and I know I've let you down before. But you’ve always been so forgiving. I love that about you. You are the living, breathing, living definition of what it is to be individual, of what it is to know who you are. I see straight through your pale skin, bright red hair that constantly changes colour and crazy wardrobe to a wonderful sense of humor and a heart that draws people to you.

You've been a true friend to me that has rolled with the punches. As I've grown and changed, you've known how to deal with my quirks and faults. You're patient with me when I make mistakes, even big ones, and you always learn to forgive me when I hurt you. You never treat me with anything but respect, even when we both know that I'm at fault.

To the best friend a girl could ask for, I love you.... because you don't try to steal my girlfriends or boyfriends, mimic the way I look, or clone my personality. You don't gossip about me or try to damage my reputation. You let me know when you're concerned and ALWAYS do your best to stick up for me when I'm in trouble. Not to mention you’ve always supported my dreams, no matter how crazy or big they are.

You are one of the most important people in my life who just "get" me. No questions asked, I never have to explain anything, you somehow always just know. It's like having my feelings and emotions in sync with one another.

xx